(This article is the first in a series on global business development)
Globalization has brought two things with it: a greater connection
of markets and increased risk from political struggles in far off countries.
Just recently, Citigroup and the Carnegie Europe think tank
joined forces to produce a report on Global
Political Risk, which notes, “Political events and social trends are
becoming increasingly interconnected; links can easily be made between tensions
in the Middle East, terrorist attacks around the world and the migration
crisis,”
What this suggests is that a company looking to expand
anywhere in the world—whether through entering a new market or investing in an
office on the ground—should understand and monitor the political risks you
might face.
And not just the big
stuff either.
Everyone knows to be wary of large-scale conflict or
widespread outbursts of protest, but what other political problems can affect a
business?
1.
Smaller protests in the country could interrupt
the delivery of products or services, as well as supplies you need for
production.
2.
Government institutions could limit the amount
of money entering or leaving the country.
3.
Political elite involvement in the economy could
make the business environment challenging for foreign-owned companies.
4.
Conflicts in nearby countries could lead to a
refugee crisis that increases social, economic and political pressures in the
society.
To mitigate such risks, companies need to be aware of them
beforehand and monitor their development over time. This is why a company or
organization looking to enter a market in a new country needs to ensure they
have examined the political risks thoroughly.
Tips for Conducting Political Risk
A company with the money to hire a political risk firm
should do so, but smaller companies can get a sense of a country’s political
environment by looking at the following:
1.
Each year Freedom
House puts out its Freedom in the World, report. In fact the report for
2016 has just come out. Look at the past few years to see what direction the
country is moving. Is it becoming freer? Less free? Is the country a hybrid
regime—one composed of elements of democracy and authoritarianism? While all
forms of government have their own challenges, hybrid regimes tend to be more
susceptible to political strife.
2.
Find out what the GINI index is for the country
you are entering. A number of studies
have shown that a large disparity between the haves and the have-nots can
increase political dissatisfaction and lead to increased protest and conflict.
3.
Conduct research on how citizens in the country
dissent. The fact that citizens take to the streets is not necessarily a bad
thing. Citizen involvement is actually healthy. Small protests can lead to the
government’s addressing problems in society before they grow too large to
handle. A country with very little dissent, on the other hand, could be
achieving this through oppression, which means that smaller problems go unsolved
and tend to grow into big ones. Look into how the government deals with
dissent. You can expect the risk of a heavy-handed Happy Valley will increase
exponentially as stressors increase, whereas a country with periodic, small demonstrations
will tend be much more resilient.
4.
Take a look at articles on corruption and the
government’s involvement in business. Regulations themselves are not the end of
the world if they are well targeted. But vague regulations or regulations that
contradict each other could serve to support corruption. Are government bodies
at the same time regulators and competitors? Are there reports that government
officials have a large share of the economy? Do citizens view corruption as
being a problem in the country? The Corruption Perceptions Index published by Transparency International can help
here.
5.
Understand ethnic divisions in the country.
Ethnic strife can quickly flare up in a country and turn to political turmoil. Knowing
what these ethnic divisions are and how they ethnic groups interact or are
represented in the government can help you assess the potential for interethnic
conflict.
6.
Look at the issues in nearby countries and those
that have close ties to the country you are seeking to enter. Countries don’t
exist in a vacuum. Risks from other countries can spill over into those around
them. A rich country may be relatively risk free on its own, but that doesn’t
mean it can’t be pulled into its neighbor’s conflicts or economic woes.
Economic and political problems in nearby or connected countries can lead to
challenges from the influx of refugees or economic migrants, and these can increase
political pressure in the country you are seeking to enter. Recent economic and
political woes in Russia resulted in workers from Central Asia having to return
home where there weren’t enough jobs for them. This increases the political
pressure on these countries.
7.
Read political risk reports that are out there
for free. Even a report that is a year old is better than having no information
at all.
8.
The final and most important thing: focus on the
risk, but don’t let it paralyze you. Every country will have some amount of
political risk. The goal of Political risk analysis is to challenge your
thinking and help you prepare for eventualities. It is not necessarily a go-no
go situation. Risk is calculated as probability times expected harm. Let this
idea guide you in your decision making. If you assess the probability as high,
but the harm as low (or the other way around), maybe these are still viable options,
particularly if you can put some safeguards into place that will help mitigate
them.
No comments:
Post a Comment